Now, more than ever consumers want products that not only fit their needs but also their personal image, beliefs and values. In addition, trust is scarcely given to companies as consumer can extensively research a company or product before they commit, buy or advocate a product. So, how do you convince them that what you as a company is saying...

Customer reviews are being used more and more to support persuading consumers to buy products online. As consumers become more aware of the insincerity of reviews, fake news and paid influencer reviews which brands collect themselves, it is much harder for brands to demonstrate their authenticity with reviews they display online collected by their...